Category: Digital Marketing

improve the click-through-rate of your web page February 23, 2021
Ways to improve the click-through-rate (CTR) of your web page
So you created a website, but no one is visiting it? Not generating enough organic traffic to your website could be the reason! Have you ever tried ways to get traffic without improving the ranking? Are you creating more links? Are you building more content? Believe us- it is not going to work!! Click-Through Rate (CTR) optimization is the right way. It is an essential metric as it shows how many users are interested in your website and click on the ads to know more about it.  The #1 Google organic search results have 31.7% of average CTR.   And, it is more likely to get a click than the #10 results on Google. From the above graph, it is found that Read More
Digital Marketing Vs Content Marketing February 16, 2021
Digital Marketing Vs Content Marketing. Which one is more important?
Probably, you may confuse content marketing with digital marketing since both terms are correlated. As the term content marketing suggests, you do marketing with the content you produce. That content involves videos, images, infographics, news, deals, articles, and more. Digital marketing is almost the same but includes other elements. The way to reach out to the readership through digital marketing is different. You don’t focus on videos or “content”. Instead, you concentrate on pay-per-click, SEO, email marketing, and social media marketing strategies. With that said, it is easy to conclude that content marketing will always be focused on content with valuable information, while digital marketing will publicize it. Reaching further is possible through digital marketing. Digital Marketing Vs Content Marketing: Read More
How and Where to Sell Online December 29, 2020
How and Where to Sell Online in 2021?
How to Sell Online in 2021? Follow the below-mentioned steps to know how to sell online in 2021: Select the Products You Want to Sell Before starting the process of selling online, you need to make the business plan and select the products you like to sell. You might have an established location for offline selling. However, when it is about starting the business, then, make an outline of what you want to sell online in 2021. Always remember that- what you are selling online can either make or break your business. Hence, assure about products or the profits margins before. Know Where to Sell Online While completing the process of inventory establishment, you have to find out where you Read More
Define Digital-Marketing
Define Digital Marketing?
Digital marketing is an advertising and marketing of services, products, person or business with electronic devices, online channels, and digital technologies. Nowadays, companies are preferring digital marketing as it provides: Level playing field Economical marketing solutions Various online marketing strategies Real campaign tracking and measurement Advanced personalization and targeting options Regular campaign performance feedback Digital marketing works by creating an omnichannel or coordinated method that encourages the target audience purchasing journey. It implies that your business is using various channels, such as email, search and social to support an overarching policy, such as creating leads, brand awareness or sales. There are many ways to leverage digital marketing as a business, check them out below: Grow brand awareness using social media Read More
SEO Tactics to Boost Your eCommerce Business December 16, 2020
Best SEO Tactics to Boost Your eCommerce Business!
So, you're an owner of your e-commerce business and struggling for organic results!  Really, quite a critical situation!  But, don’t worry! We have a solution. There is no doubt to say that many e-commerce businesses are facing various problems like -  inadequate customer traffic, lack of conversions rate, poor user experience, low website visibility, and many more.  With the high-rise of global competition, it becomes impossible for e-commerce websites to overcome such issues. For this, every e-commerce owner has to adopt and formulate new techniques for maintaining their establishment in the market. Embracing your business with the right marketing strategy means you're compelling more customers to buy products from you.   So, What you’ve to do to enjoy consistent traffic? And, Read More
Grow Business October 8, 2020
How to Survive and Grow Your Business in Covid-19 Pandemic
Seven months from now, WHO has declared COVID-19 a global pandemic!! It is estimated by more than half of the executives that the economic condition in their countries will get better in the coming six months. Whereas, the rest of the fifty percent has believed that it will get worse with time!! And, yes, it is getting serious and dangerous day by day. The COVID-19 has fundamentally changed the lively and working ways.  There are more than thousands of companies that are already in its effect and several are facing uncertain future and financial hardships.  Undoubtedly, all micro, small, and medium enterprises (MSMEs) got hit by it hard.   Due to the stoppage on manufacturing and production operations, this economic sector Read More
Complete Guide - How to Build a Strong Online Presence August 19, 2020
Complete Guide: How to Build a Strong Online Presence for Your Business!
Are you wondering how to build an online business? Building a successful online presence on the World Wide Web is firmly increasing. Due to this fact, most large companies and corporations are spending millions of dollars on different techniques for gaining popularity. The reason for this is - the world has become a digital globe. Smartphones and tablets are about to take over desktops, and people are digitally connected wherever they are.  The online presence of a business becomes an essential subject. Building a successful online business requires suitable business ideas and time. In addition, a team of experienced and faithful professionals is also a great framework for a successful business. But, if your target audience is not conscious of Read More
Business Marketing on Social Media June 5, 2020
How to Start Your Business Marketing on Social Media
Social media is inevitable. Its powerful presence has changed the way we live our lives!!  Its craze reveals that it is here to stay; surely it has become one of the prime sources of information and news. It does not end here.  The social media platforms are different in the way it makes customers interact.  Social media is not only a platform that provides the means to communicate beyond social and loyal boundaries but, also, it gives infinite opportunities to share customer-oriented content, such as, videos and photos. The question that arrives here is that- is it worth considering social media in the businesses? The impeccable social media platform growth has been seen in terms of size, and many other Read More
Marketing Ideas for Your Business to Stand out in the Market March 25, 2020
Marketing Ideas for Your Business to Stand out in the Market Quickly
Growing a business is a never-ending task. Technology, tactics, and trends are never stagnant!! Regular strategizing, viable ideas, demographics are some of its valuable assets.  If you own a small or large enterprise, or you are selling products or services, staying ahead in the competitive market is a challenging task.  Most of the business owners are so busy working towards their regular tasks; they are overlooking one of the major elements of their business growth- Marketing. You must be known to the fact that marketing holds the capacity to strengthen your brand, and lets you target the users you want to.  We live in the digital age; there are so many easily accessible options that can make you thrive in Read More
Digital Marketing Growth September 10, 2019
How Digital Marketing Helps in Achieving Your Growth Goals?
How do you define your business growth? Is it like generating leads? Or sales? Successful Marketing Strategies requires much more than that. Branding is your strategy, and it represents who you are. Branding and Marketing are the only skills in which you should be perpetual. After aligning your marketing strategies, the next and essential step is a digital marketing plan. With the evolution of digitalization, the businesses have changed their marketing strategies. In our world, where 170 million users are using social media regularly, everyone wants to get familiar with the core beliefs of digital marketing. It has given an enormous chance for more customer engagement, but not every organization realizes its colossal potential. Are you into digital marketing? Do Read More
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