What Are the Different Types of Digital Marketing


No company can ignore the value of great customer experience in this age of digitization. After all, consumer satisfaction is ultimately what ensures the continued success of modern enterprises.

Of all, digital marketing is a vital initiative that contributes a lot to enhance the way consumer shops. For example, many shoppers, be it online or offline, perform internet research to learn about the business offerings. Hence, every modern marketer aims to keep their potential customer informed with various digital marketing strategies and trends.

After all, no single channel can help promote a business to a huge audience. Using multiple marketing tactics can better help encourage business digitally. Even, the reach to specific clientele via the medium improves.

Table of Contents
Overview of Digital Marketing Services:-

  1. Social Media Marketing
  2. Content Marketing
  3. Video Marketing
  4. Mobile Marketing
  5. Email Marketing
  6. Search Engine Optimization (SEO)
  7. Affiliate Marketing
  8. Influencer Marketing
  9. Pay-Per-Click Advertising
  10. Summing Up

Overview of Digital Marketing

Digital marketing is the marketing strategy that promotes goods and services using compelling online-based digital technology. It includes desktop and mobile devices, as well as other platforms. Some common channels include Instagram, business sites, blogs, Facebook, emails, etc.

Positively, digital marketing helps businesses of all sizes to boost growth. Also, they can use this strategy to engage with the consumers and target new ones.

Simply put, digital marketing efforts are essential to stay competitive and not miss out on any sales opportunities.

Let us now explore the digital marketing types and trends that will be essential for your business to perform best and achieve success in the coming years. 

9 Different Types of Digital Marketing

Social Media Marketing and Social Media Optimization


Social media contributes a lot to the efforts made for customer interaction and engagement by traditional channels like print media, TV, etc. Using the many social media platforms that your target market prefers, your business can easily engage with its customers and understand what they are looking for. Thus, mass messaging is no longer required. Other promising channels are LinkedIn, Facebook, Pinterest, etc. 

Nearly all businesses need to utilize at least some of these channels to improve visibility and engage more audiences. The rationale is that using these sources ensures that your efforts will be multiplied through comments, shares, likes, and more. 

Stats says:

  • Businesses invest 14.9% of their marketing money on social media.
  • More than 91 percent of companies promote their business via social media.

In simple terms, social media marketing is growing each day and you can not miss on making the most out of it.

Content Marketing

Content marketing is about building and representing the content in the form of images, text, infographics, etc. These benefit the audiences in enormous ways. Therefore, saving from the hassles of broadcasting the information via messages or ads.

When running a B2C business, content representation can take place in the form of blogs, articles, social media posts, tutorials, videos, etc. On the other hand, B2B comes with more detailed types. It includes reports, eBooks, white papers, webinars, and more.

All in all, content marketing helps attract potential customers instead of reaching out to unrealistic clientele. Content helps build brand identity, educate users, and fuel other digital marketing efforts. It includes SEO, social media, etc.

Video Marketing or Youtube seo

Video marketing is simply effective, regardless of the type of business you run. Instead of reading, many people find watching videos to be more comprehensible and informative. The videos could be long-form, brief, instructive, live-streamed, etc. 


These can effectively deliver the message to the audience, building a strong connection with the audience. 

Even Instagram, Facebook, and other platforms prefer video content more. The reason is the content is capable of reaching and engaging a wide audience. Thus, ranking the same on the top of the SERPs. 

It will be better to hire digital marketing services if you want to reap more benefits from video marketing.

Mobile Marketing

Another preferred digital marketing strategy is mobile marketing. Everything that you used to do on a desktop can be done on a mobile device. Sending messages, in-app advertising, utilizing social messaging apps, etc. are some of these activities.

The easiest way to reach the modern audience, who spends the majority of their time scrolling through their phones, is through mobile marketing. Simply put, using mobile marketing increases ROI and reaches a larger modern audience.

Overall, mobile marketing is an excellent way to raise brand awareness and promote your products. It simply makes use of mobile devices to communicate with a large range of customers in real time.

Email Marketing

Sending emails to an existing customer is a method that falls under email marketing to promote a business. A newsletter is an ideal tool for enhancing email marketing campaigns. When clients visit your company website, you can easily send them emails asking them to subscribe to your newsletter. Additionally, you can use this method to notify them about new products and services regularly.


The subscriber list that is engaged with compelling content is earned by the top email marketing campaigns. Keep in mind that clients who sign up for a newsletter on their own are more likely to stick around. So, choose your target customers wisely.

Simply put, email marketing assists to build brand exposure, achieving a loyal customer base, and increasing word of mouth.

The stats below define the effectiveness of email marketing:

  • By 2024, 48 billion people are expected to be using email on a global scale.
  • 64% of startups or small enterprises say email marketing is their preferred approach to reach ideal customers.

Search Engine Optimization (SEO) Services

Search engine optimization falls under the most vital digital marketing type. Every web-based business needs to focus on this strategy to ensure the content ranks at the top of SERPs. In other words, it is usually the keywords that rule the content and align with the popular search trends. 

Let us make it more clear about how SEO marketing works. Suppose you are a chocolate seller. You want SEO services to attract new clientele.  Here, the experts will tell you that targeting the terms like “buy chocolate online, “buy delicious chocolate”, etc. Also, you will need to understand that the frequency of all such phrases or keywords has a limit. Along with the keywords, the content quality is also essential. This helps to determine your blog or website rank. Of course, the better the rankings, the better the business growth. 

Some stats to see how worthy the SEO marketing sort is:

  • Search engines are the starting point of 68% of online activities.
  • According to 70% of internet marketers, SEO is more effective at driving sales than any other marketing type. 

Affiliate Marketing

Essentially, affiliate marketers sell other people’s products and receive a commission when a lead is generated.

Digital marketing includes one more type and it is Affiliate marketing. This is used by a business to collaborate with other businesses and promote it on their app or site. In essence, affiliate marketers promote other goods and services while earning benefit each time a lead is generated.

Business prefers partnering with other enterprises to simply expand the brand reach. Furthermore, these efforts seem organic to Google. 

Influencer Marketing

One of the most recent types of digital marketing is influencer marketing. People who have huge social media followings come into the role here. These influencers can be employed by companies to promote their goods or websites online.

Moreover, the influencers act as brand representatives and utilize content in the form of videos. pictures, and more to promote your offerings on their site or blog. This is to simply increase brand exposure. 

Pay-Per-Click Advertising

Pay-per-click or PPC advertising includes Google Adwords and Bing Ads. This tactic almost generates natural results. However, the only difference is that the results occur with a little “Ad” defined box. It is a paid version that you can use to buy the top ranking on the SERPs depending on the geographic location, keywords, and more that are beneficial for your business. 

Summing Up

So, these are some popular and effective digital marketing types that your business can make the most out of all the sales and ROI opportunities. Ensure not to implement all of the tactics at once. This may result in achieving nothing and leaving the efforts to go in vain. Simply, determine your goals, who is your target market, and then decide on the marketing strategy you need to implement. Furthermore, get in touch with a reputable digital marketing company for better help. 

You can connect us at Awebstar. Our result-oriented digital marketing solutions and experts together help SMEs meet their business goals. Thus, improving brand awareness and conversions. So, what are you waiting for? Get your sales increased and traffic boosted with our unique digital marketing strategies.