Pay-Per-Click (PPC) is a widely used advertising model in digital marketing. Every time a user clicks on the displayed advertisement, the advertiser pays a specific amount to the Ad publisher. It is beneficial for businesses as they only have to pay when people from their target audience have actually clicked on their advertisement.
The most common PPC advertising model is showing sponsored recommendations when a user searches for a particular product or service. However, there are multiple pay-per-click models other than this. To get more clarity regarding PPC and its various models, you can check our blogs and learn more.