Complete Guide to Increase Sales With Amazing Website Design
Who does not want their website to appeal to the visitors?
Of course, the website is the reflection of your business. Everyone wants that whenever the visitors visit the website, they get delighted with the services and the products. And, yes, then, become your potential customers.
But, on the contrary, if you fail to do so, then, indeed, you will not only lose the immense traffic but also waste the productive time being spent on designing the website.
It must be known to you that your website design holds the capacity to secure 94% of first impressions.
Hence, there is no wrong in saying that the website design is responsible for making the sales to your business. To know-how, check out the below points:
- When customers first encounter a product, they instantly and subconsciously form an idea of it. Later, this opinion is difficult to change. This is where the characteristics of the perception of colors and shapes come to the rescue.
- Depending on the purpose of the product or service, it can be joy, friendship, love, or even hate.
- Prompts for targeted action.
From the above, you have got an idea of how good design actually affects sales. To make it more clear, find out the below statistics:
- The design takes almost 75% to assure the website credibility.
- Approximately, 89% of the customers prefer to purchase from the competitor if they experienced a bad experience from the last website.
- There are 73% of businesses that are investing in design to make their position in the market.
- 66% of visitors like to watch at a wonderfully designed website if provided 15 minutes to absorb content
With these figures, it is clear that the best web design is an effective growth element for every business.
Significance of Web Design
Design is a rather broad term, the use of which together with the word website does not reduce its meaning to the drawing of “headers, menus, and icons”.
Good website design is not a cool logo, not a beautiful buy button, not a large photo of a product, or even a selling text – it’s all at once.
The outstanding website design is a presentation of text, graphic, navigation, and other interface elements in which it is most convenient for the visitors to receive information of interest and perform targeted actions.
The most important thing when finalizing a design is to build on the needs of users, not subjective ideas. The question arises about the identification of these very needs and their methods. The most common practice is to conduct surveys, but their effectiveness is not very high because what the visitor says about what their wants are different from what they actually want.
Here, in this article, we are giving you different ways to improve the conversion rate with web design. Check it out below:
How Web Design is Beneficial in Improving Your Business Sales?
Improve the Website Load Speed
If your website loads slowly, then it is sure that the visitors are not staying there for long. And then, you will not be able to convert them into customers. It is definite that one-third of internet users judge business credibility according to the website’s appearance. Believe it or not, delay of more than four seconds in website loading can take away less than half of your potential visitors. This figure should be considered sincerely, especially the new ones. It is because they do not spend more effort and money on website development.
Additionally, assure that every photo size is reduced to the maximum (do not let this process hamper the photo quality). The intentional and artful use of white space, text, and color is a must. Use some brand-oriented graphic elements and make the website as a delight to the visitors.
Nowadays, the ways of using the internet have changed. For some years, the percentage of users accessing the internet from the PC has reduced to a great extent. Whereas, the era of using mobile to access everything has started. As per the research, the mobile is the leading medium to access the internet. And, the more proportion to this is noticed in adults.
Keeping these things in mind, the website should be built with mobile-oriented features. Contrarily, you will lose the business for sure. The website needs to be responsive. It implies that the website must be designed to adjust visually to the shape/size screen whenever it appears. The best responsive websites not only get adjusted to the new screen but, they have to be easily navigable and intuitive. Hence, it is better to hire the best professional designer to assist your business to have a responsive website design.
Do Not Overlook Landing Page
If you seriously want to achieve the heights of success, then, you have to prioritize the landing pages. The landing page is the web page, particularly, dedicated to one offer or product. And, despite the existing website homepage, each element is fully-focussed on the one Call to Action (CTA) and deliberately, designed to convert the lead to the customer.
Hence, it is advisable to put every product or offer in the unique landing page on the website. Also, you can create the landing pages for a particular potential customer. Hence, the customer search for the product online can be navigated to the web page that generally fulfills the perspectives and needs.
Also, while designing the landing pages for the website, do not forget to reduce the distractions, give a suitable CTA, and let the customers easily perform the CTA with the purchase.
Revive Abandoned Shopping Carts to Improve Sales
In every business, the shopping cart is the final point among the sale and the influential customer. Plus, the shopping cart abandonment is the major that every online store faces. Most of the customers integrate the items in the carts, but, suddenly, disappears.
There could be several reasons for cart abandonment. It could be a difficult check-out process, the shipping price shock and consider the cart for storing to buy later. Besides, the best designs assist you to push the sales on hold to actual purchase. It is advised to review the shopping cart design with the below issues:
- Is it complicated?
- How many steps does it take to complete?
- Is the website taking much to load?
- Is the process cumbersome or buggy?
Assure to ask many to give feedback to the checkout process. Find out the issues while reviewing the procedure. A single inconvenience can even take the customers away. Also, these types of inconveniences are the guideposts to improve. Redesign the shopping cart interface to reduce the friction points you have created. Do not forget that the minimal design is far better than the complicated one.
Use Call to Action (CTA) for a Seamless Experience
For improving sales employing web design, you need to focus on the CTA buttons. While visiting the website, the visitors like to check the information and move to the next step, and at that time, they need CTA for guidance. If the CTA does not stand out on the web page or assures the visitors to move, then you can lose a lot of sales.
You can boost the sales with the web design by making CTAs that are visible on the page. When you possess a great website design, the CTA must evolve on the web page. And it gives comprehensive details of what appears when they select the button. Hence, notwithstanding having a CTA that shows “Click Here”, there should be a CTA like “Click here to sign up for your free trial!” Hence, by designing the CTA that attracts the visitors and is easy to attain, you must get more visitors to click on them, which will lead to more sales for the business.
Make the Navigation Organized
In addition to the above-mentioned ways, there is one more aspect that improves your business sales- it is your navigation. While creating the best web design, make the website navigation easily accessible.
Having managed navigation allows the visitor to know the services or products easier or faster. This way, the visitors will not get irritated and the chances of grasping the sales become higher.
It is advisable to leverage the wide categories and manage the suitable subcategories below them. Accordingly, it will assist you to make the fixed navigation to make the visitor find the information quickly.
Testimonials and Certifications
You might be overlooking that including testimonials or certification logos is not worth it. But, believe us, it is!! It plays a critical part in making the website design effective. Including logos that reveal the credentials, like, third party reviews and security badges explains new customers that you have the authorized business.
It also shows to the visitors that you have given some effort to assure every transaction is secure and customers are thrilled with the purchases. Several customers will not share their monetary information from websites that require some sort of security.
Also, testimonials are the best tool for driving sales. More than half of the visitors trust the product review and testimonials as similar to personal recommendations and providing five-star ratings. It improves the CTR, particularly, improving conversion and generating sales.
Leverage White Space
For boosting the sales with the web design, assure that you are using the white space. Several companies got mistaken by filling the website with the visuals or information. Whereas, the reality is that overloading the website can make it more overwhelming and distracting for the visitor.
For good design, the primary thing is white space. The aim of white space lies in having a clean website and making the visitor focus on important information. While using the white space, make the visitor more focussed on the important information and improve the sales of the business.
Web Design Errors that Turn Off Customers
Poor Photo Quality
High-quality and beautiful photos of goods or services on the website attract the attention of users. Accordingly, this has a positive effect on sales. But, it is worth considering that photos on an old soap dish will not help you. So, if you want to get your website visitors interested in your photos and turn them into loyal customers, then, assure them to pay attention to product photography, detailed shots. This will allow users to see all the elements of the product.
Do not steal pictures from other people’s sites, not only will this not have a positive effect on your business, but you can also get to court for copyright infringement, so be careful.
90s Web Design
Another warning sign for users is the 90s web design, which has long since lost its relevance. Fun animations that flash with all the colors of the rainbow, funny icons and emoticons should not be included. Blending such things in Web Design obviously does not hold something new.
Such websites seem pointless and cheap. Hence, get rid of the gifs and gibberish. Research and include the design which is in demand and popular. Above all, those designs that can appeal to the visitor’s design.
Typos and Mistakes in the Texts
This also repels users. You will definitely not be able to make a pleasant impression on the visitor, because they are unable to understand the content. This demonstrates the company’s non-serious attitude to its business.
Obviously, this makes them think twice before hiring you. Hence, if you want to make your reputation high-ended, then be cautious. Do not be lazy to check the website for typos and errors in the texts and make the best ever-lasting impression on them.
No Contact Details
Most of the websites fail to include the contact detail section. The specified phone numbers are not available and the company office addresses are not.
Here as well, the visitor becomes double-minded to choose you. And, thinks, if the company really exists and is doing an honest business?
So, to make the visitor start trusting your website, you must specify a valid phone number and email address where you can always be contacted. Do not forget to work on the “contacts” section, where all phone numbers, company offices, your pages in social networks, as well as your email address and work schedule are mentioned.
Fake Reviews or Testimonials
Fake reviews on the website, from “non-living” customers, last year’s, irrelevant reviews or their absence at all – this is another thing that can take off the visitor’s interest from your website.
In general, fake testimonials or reviews discourage the desire to purchase anything. Hence, it is best to be loyal to them whatever it is. After the customers have made an order, ask them to leave a review about the purchased product or how much they are satisfied with the quality of service.
Do not be afraid of negative reviews, they will also play into your hands, apologize to the unhappy customer and try to make sure that when they leave, they have a good opinion of your company. Also, work on those negative reviews and improve.
The several requests about subscribing register, and urgently purchase something when bombarded irritates the visitors.
It is likely that you are trying to sell anything and everything as soon as possible, it does not matter whether the customers need it, whether they came to buy and whether the product is of good quality.
Get rid of the unnecessary, annoying windows that pop up in full screen right now. If you think that pop-ups are indispensable, then configure them so that the customers seem them only when they are really interested in something.
Giving some of your time and effort in the website design is definitely going to improve sales of your business. With a beautifully designed website, you can secure visitors and convert them into leads. This simply means that you will experience more traffic and a definite improvement in sales.
Considering that, here in this article, we have mentioned the different ways of web designing that helps to improve the sales rate. Moreover, the other factor that needs to be overlooked is also described. Have a look!!
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Thanks for reading!!