Key Factors to Keep in Mind When Choosing a Web Designer

julia ching

Posted by admin Dec 14, 2023


A website is a place where you can connect with your business clients and everyday users. Therefore, its design and layout must be so convincing that can attract traffic so that it can multiply your revenue. 

However, there are many frightful stories heard from business owners about adverse experiences while working with different freelancers and agencies to build their websites. Hence, hiring a professional website designer to bring your vision to life is a big decision and investment. 

This blog post will take you on a journey to digital exploration as we discover the key factors that demand your attention when choosing a web designer. Considering these factors will empower you to make an informed decision that aligns seamlessly with your brand vision and online aspirations.

So, without any further delay, let us start to find the perfect collaborator who will transform your digital dreams into a captivating reality.

Essential Factors to Focus on When Choosing a Web Design

The succeeding segment of the blog post will describe various essential factors to focus on when choosing a web designer. Let us start discussing them together below!!

Understanding the Web Design Process

When picking up a web designer, it is utterly important to go through details about the vast process of web designing. You must talk about the approach and process a designer is going to follow to design your website to decide immediately if you are thinking of the same strategies. Fundamentally, the approach to be followed must be a collaborative venture and not a one-way street.

A good web designer must have innovative ideas ready and also consider your ideas as well. You are the one who has all the expert knowledge about your organisation so you must be clear about the outcomes you want to achieve by hiring a web designer. Furthermore, the web designing company you choose must have the skills to bring the experience of their work to match the knowledge you have.

Questions to ask during this phase: 

  • How flexible is the design once it has been finalised?
  • How do you ensure that the website is both functional and visually appealing?
  • What measures do you take to ensure a positive user experience?

Evaluating the Web Design Portfolio

These are typically the collection of your past work. Portfolios are a fundamental aspect based on which you should make your final decision. If the portfolio does not contain the samples from your industry this could be a negative point.

But do not entirely base your decision on the same but the quality work of the team and the method also marks as a differentiating factor. It is preferable not to settle for those basic and industry-specific websites. You must choose a design that has a creative or unique touch and stands out in the crowd.

It is necessary to look out for the following: 

Visual Appeal: Always look for catchy designs in the portfolio. Pay attention to the selection of colours, typography and layout aligning with your brand’s identity and target audience.

User Experience: Always evaluate the portfolio in terms of clean navigation, logical information hierarchy and clear calls to action. This defines the designer’s understanding of user behaviour and their ability to create user-friendly interfaces.

Mobile responsiveness: The portfolio must include responsive designs that smoothly adapt to different screen sizes i.e. for both desktop and mobile.

Range of Projects: A versatile portfolio must showcase various projects seeking variety in terms of industry, design styles and functionalities.

Aligning Expertise with Project Requirements

If the web designer is not an expert in their field, there is no sense in proceeding further. Next, look out for the specific skill sets the person or the team has. If you need a e-commerce website design , you will want to ensure that the designer has experience in this area. Likewise, if you need a website with a complex back-end system, you will want to ensure that the designer has the necessary coding skills.

Hence, be sure to do your research, understand the skills you must expect from these professionals, and then proceed ahead. You may also look at their overall experience which makes a contributing factor. A well-experienced web designer is likely to have a wealth of knowledge and skills that can directly benefit your project.

On the other hand, a newer designer may have more cutting-edge ideas and may be more open to taking risks. Most likely, you need to be 100% sound about your requirements and only then you can expect the person to deliver your dream project.

Assessing Personality Compatibility

Web design is a long process and you are most likely to spend the next few months interacting with this person. Therefore, you must ensure that the people you are working with connect with you in the best possible way. Also, it is important to take into account the personality and attitude of the team a bit more than skills and expertise sometimes.

So, focus on some of the following questions and ask yourself:

  • Are they prioritising your needs before theirs?
  • Are they problem solvers and have a never-say-no attitude?
  • Are they open to communication and pleasant to talk and review your goals?
  • Are they back talking and not understanding what you are trying to say?

Considering Geographical Proximity

In today’s digital age, the location of a web designer does not matter a lot. This is because there are numerous ways to connect to a person even in remote areas. All thanks to the technological developments all over the world.

The one thing to keep in mind is to make sure that the designer or the agency you chose has the systems and ability to run a streamlined project. They must have a deep understanding of project management and effectively use this system to work online without any errors.

Question to ask: 

  • What are your means to communicate with us on the project?
  • Do you book in-person or virtual meetings for discussions?

Analysing Web Design Pricing

You need to establish your budget before meeting with your chosen web design team. It is highly necessary to get a quote from the team based on your requirements. Most designers are open to discussions to provide you with an achievable price point. You must feel free to ask the following questions:

  • Is the billing hourly? If so, what are they offering? Or is it a flat rate?
  • Is it necessary to go for a full package or is it subscription-based?
  • Are there any hidden charges in the package that I may have to pay extra?
  • What are your maintenance fees after launching my website?
  • Is there any marketing strategy to promote my business?

Website Maintenance

After you have got your website delivered, the next thing you need to ask is about its maintenance. Every website will change over time. Some companies charge hourly for these changes; others set up a content management tool that makes it easy, fast and free to update text, upload images and add pages.

It is worth mentioning here that even if your site includes a content-management tool certain types of changes will require a professional programmer or designer. Hence, on the safe side ask if your content management tool will allow you to add new forms, change animations or create new types of page layouts.


In a nutshell, selecting a web designer is not an easy task and an impulsive decision. You must dedicate a proper amount of time to researching all the web design companies.

Choose Awebstar to elevate your brand as our web designer takes into account your unique needs, and navigates the ever-evolving digital landscape with their expertise. We offer a smooth fusion of innovation and skills ensuring that your website surpasses your expectations. 

What to read next

We'd love to hear from you! Send us a message or Call us, and we'll be happy to set up a time to understand your needs better.

Our Clients, Our Pride

Get a Call Back