June 11, 2015 Search engine optimization (SEO) is used to ensure that online users have a flawless experience when they visit your site. SEO makes it easy for search engines to determine what an individual or company is trying to communicate to their target audience. The search engines want to ensure that the websites they refer a user to on their results pages have the most applicable content in regards to what an online user is looking for. What Do Search Engines Want? It is important to understand the criteria that search engines used to determine whether a site is relevant. Search engines consider the kind of content you have on your site including the title, descriptions, and text. They also look at Read More