December 27, 2017 E-Commerce tracking!!! Isn’t that the word coined by Google when they introduced Google Analytics? Turns out that Google Analytics is still the best tool to track E-commerce transactions. So, what’s the catch here? The catch is quite simple, by the means of this post, you will learn about the methods of tracking your e-commerce google analytics transaction. But first, you need to understand why tracking is crucial for eCommerce Websites. Benefits Of eCommerce Google Analytics Transaction In order to understand the benefits of eCommerce google analytics transaction, you need to know the list of data that would become available after enabling tracking. When you enable E-commerce tracking, you will be able to study, ROI generated by each and all of Read More