10 Free and Paid Best Keyword Research Tools

julia ching

Posted by Julian Jul 2, 2024


In digital marketing, search engine optimisation (SEO) is a key concept and keywords are its Main element. But only some know what exactly a keyword means. A keyword is any word or phrase people type into search engines while looking for essential information about products or services.

Using the right keywords helps to improve your website’s visibility in search engine results pages (SERPs). It helps increase visitors and ultimately improve conversions into sales or other desired actions. Correctly using keywords aids search engines to understand what your pages are all about. This assists them in properly assigning a rank for your site when people research related topics.

So, how do you start finding the perfect keywords? The first step is to conduct keyword research. It means searching for the most relevant words and phrases that people often use. These are used when they look up things in their field of expertise. As an experienced SEO agency, we can guide you through the process and introduce you to the 10 most excellent free and paid keyword research tools. These resources will provide you with all the information required to perfect your SEO strategy. It will make you understand exactly what people want from online searches. Come along as we explore them together!

5 Free Keyword Research Tools 

Keywords play a crucial role in website optimisation. Thus, it is very essential to insert proper keywords in the page content. The following section of the blog post will discuss the top 5 free keyword tools. Through these tools, you can get the best keywords required for your website. 

Google Keyword Planner

Google Keyword Planner

This SEO Keyword research tool is one of the most commonly used platforms among advertisers. These are those people who particularly invest in the website for Google ads and check Pay-Per-Click(PPC). 

It is an essential resource to optimise SEO efforts and create effective advertising strategies. Users gain valuable insights into keyword search volumes, competition levels, and historical data. With this information, they can make informed decisions about which keywords to target.

Attractive Features of Google Keyword Planner : 

  •  Keyword Research Volume: Provides estimated search volumes for keywords that help measure their popularity
  • Keyword Suggestions:  Offers related keyword ideas to expand your list. It helps you to explore new opportunities
  • Historical data: Shows trends and historical data on keyword performance. It allows for better forecasting.
  • Competition Level: Indicates the level of competition for each keyword that helps prioritise efforts. 

MOZ Keyword Explorer

MOZ Keyword Explorer

This is one of the most utilised SEO tools in the industry. The availability of numerous free tools contributes to its popularity. This is because individuals utilise them to enhance their SEO performance. MOZ possesses strong keyword research tools that provide easy access to locate keyword insights. 

It is excellent at delivering detailed information such as search volumes and SERP analysis. It provides thousands of related keywords from just one keyword. It further enhances our keyword list with suitable terms rapidly. 


  • Intuitive interface
  • Detailed Keyword Data
  • Provides countless related keyword suggestions
  • Thorough SERP analysis
Google Trends

This is a fantastic tool for understanding the popularity of search terms over time and across different locations. It allows users to reach relative search volume between different keywords. Additionally, the app shows search volume results for different queries as a graph that changes with time. It lets you study keywords according to their geographical locations.


  • It helps in identifying the search volume trend and tracking the popular keywords
  • Allows users to check the latest  trends and plan  the content strategy accordingly
  • It helps in comparing keywords and picking keywords with higher search volume and less competition

Mangools- KW Finder

Mangools- KW Finder

KWFinder from Mangools is a tool that assists individuals in locating long-tail keywords with low SEO difficulty. It helps enhance their search engine result rankings. It has a user-friendly design and shows extensive details about the keyword’s search volume, trend, CPC and competition all on one screen.

Additionally, KWFinder teaches people about the study of SERP and backlink profiles. It assists them in searching what their competition is doing and how they can improve the visibility of their content.


  • User-friendly Interface: Easy to navigate and use.
  • Keyword Research: Finds long-tail keywords with low SEO difficulty.
  • Search Volume Data: Provides accurate keyword search volume metrics.
  • Keyword Trends: Displays trends over time for selected keywords.
  • CPC Information: Shows cost-per-click data for keywords.
  • Competition Analysis: Evaluates keyword competition level.
  • SERP Analysis: Offers detailed analysis of search engine results pages.
  • Backlink Profiles: Provides detailed insights into competitors’ backlink strategies.

Backlinko Keyword Tool


Backlinko was made by Brian Dean and is a well-known SEO training & link-building resource. It is famous for its high-quality content that offers useful strategies and detailed guides. It enhances the search engine rankings of people or companies. 

The subject matter in Backlinko varies widely but focuses on all aspects of SEO from basic page optimisation to complex methods for building links. People who desire to expand their SEO knowledge and abilities can turn to it for guidance, as its success stories and case studies provide actionable understanding.

Features of Backlinko:

  • In-depth Guides: Detailed guides on various SEO topics.
  • Actionable Strategies: Practical tips and strategies for improving search rankings.
  • Case Studies: Real-world success stories and examples.
  • Link Building: Detailed techniques for acquiring high-quality backlinks.
  • On-Page SEO: Tips for optimising website content and structure.
  • Content Marketing: Strategies for creating and promoting valuable content.
  • SEO Training: Educational resources and courses for all skill levels.
  • User-friendly Interface: Easy to navigate and access information.

5 Paid Keyword Research Tools 

The section below will explore the top 5 paid keyword research tools. Let us have a closer look at them below!!



This is a keyword research tool for SEO which can make your work easier as it finds relevant keywords with higher search volume. This process brings the targeted visitors to the website and helps in making your website rank. KeywordTool.io creates keywords by taking suggestions from different sites such as Google, YouTube, eBay, Play Store and so on. Thus, letting you target the specific platform and audience.


  • Allows competition-level analysis for keywords on Google Ads
  • Keywords filtering and exporting ensures that keywords are filtered according to the target audience
  • This user-friendly and versatile tool is best for both beginners and SEO professionals.

Keywords Everywhere

Keywords Everywhere

Keywords Everywhere is a very useful tool that gives you keyword data right away on search engine results pages. It shows the search volume, CPC and competition for keywords as you do your research. 

This makes it easy to know how people are looking up certain words or phrases on different platforms like Google, YouTube and Amazon among others helping with content strategy optimisation efforts efficiently! The capacity to export data and create keyword lists is beneficial for marketers, bloggers and SEO people.

Features of Keywords Everywhere:

  • Real-time Data: Displays search volume, CPC, and competition directly in search engine results.
  • Browser Extension: Easily integrates with Google Chrome and Mozilla Firefox.
  • Platform Integration: Works with Google, YouTube, Amazon, and other popular platforms.
  • Keyword Lists: Allows users to create and export keyword lists for further analysis.
  • Trend Data: Provides historical data on keyword trends.
  • Cost-effective: Offers a pay-as-you-go model for affordable keyword research.
  • Easy Export: Enables exporting of keyword data to CSV files.
  • User-friendly Interface: Simple & interactive to use for all levels of expertise.



This is a tool for SEO designed by Neil Patel.  It is multipurpose because it offers different features like keyword investigation, domain study and ideas about content. It helps users in enhancing their website’s ranking on search engines.

These qualities make Ubersuggest fit for new and experienced users alike. Its interface is simple to use and provides a comprehensive understanding of keyword movements, rivalry details as well as SEO measurements. All these can aid users in fine-tuning their content so they receive more natural visitors to their sites.

Features of Ubersuggest:

  • Keyword Research: Identifies relevant keywords with search volume and competition data.
  • Domain Analysis: Analyses competitors’ websites for SEO strategies and performance.
  • Content Ideas: Suggests content topics based on popular trends and keywords.
  • Backlink Data: Provides detailed information on backlinks and related domains.
  • SEO Audit: Conducts detailed audits to identify and fix SEO issues.
  • Rank Tracking: Monitors keyword rankings over time.
  • Traffic Analyzer: Offers insights into website traffic and user behaviour.

SemRush Magic Tool

SemRush Magic Tool

This tool is very renowned for SEO and excels in light SEO tasks. It offers a rich array of keywords for content, PPC, social media and competitor research. It effortlessly provides insights into trending topics and keyword popularity. This helps attract an audience and fuels your online growth. 


            Provides a wide range of keywords 

  • Helps in the analysis of backlinking of any domain profile
  • Provides a specific feature for the analysis of difficult keywords along with organic traffic insights

Ahrefs Keyword Generator

Ahrefs is a keyword research tool for SEO and content marketing. It helps you find the best target keywords for your article. Ahrefs has a big database where you can search keywords, see the search volume, do site audits as well as attract organic traffic to your website. 

Ahrefs’ advanced tracking system makes it simple for users to track their article or website ranking easily.


  • Ahrefs has an extensive keyword database, it includes many keywords and is updated often.
  • The writer can understand how and where to use each keyword by examining its competition level.
  • It helps in finding out long-tail keywords which help in targeting the exact audience


To sum up, choosing the right keyword research tool for improving your SEO strategy is very important.  It helps in bringing organic traffic to your site. Mangools’ KWFinder, Ubersuggest and Keywords Everywhere are all good options if you go with a no-cost or paid selection. 

These keyword research tools provide valuable insights related to keywords, enabling more effective content optimisation. For expert advice and top-notch SEO services, think about partnering with Awebstar Technologies. We’ll help you stay ahead in the competitive digital world.

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