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Shopify-VS-Bigcommerce-2021 March 12, 2021
Shopify Vs BigCommerce (2021): Which eCommerce Alternatives Are Worth Considering?
Choosing the best eCommerce platform is a smart move. While researching, you must have bumped into Shopify and BigCommerce- the leading Software-as-a-Service (SaaS) eCommerce website builders in the eCommerce market. Both Shopify and BigCommerce are perfect on their own. However, each one has its similarities and differences, which might be quite challenging for you to pick the right one. In this article, we have narrowed down the key differences between the two. This makes your job easy to choose the best platform for your business. Here, you will find the answer for - which platform is better, Shopify or BigCommerce? Which is easier to use?  What about better plans and pricing? Which has the best eCommerce web design in Singapore?  Read More
18 Ways to Improve Your Website’s Conversion Rate March 5, 2021
18 Ways to Improve Your Website’s Conversion Rate
If we asked about the conversion rate of your website, what will be your response? Would you answer the number proudly? Or get embarrassed while telling the answer? The conversion rate is all about more revenue! And, you always want to record it in increasing order, right? Often, companies underestimate the potential of UX design, website speed, content readability, external links, CTAs, and many other elements, which further become the reason for high bounce rate and poor conversion rate.  Conversions are the core element of any online marketing campaign. Business owners run the marketing campaign in hope that customers will sign up for their services, buy their products, fill out a form, and others to get desired revenue. Some Unbelievable Read More
improve the click-through-rate of your web page February 23, 2021
Ways to improve the click-through-rate (CTR) of your web page
So you created a website, but no one is visiting it? Not generating enough organic traffic to your website could be the reason! Have you ever tried ways to get traffic without improving the ranking? Are you creating more links? Are you building more content? Believe us- it is not going to work!! Click-Through Rate (CTR) optimization is the right way. It is an essential metric as it shows how many users are interested in your website and click on the ads to know more about it.  The #1 Google organic search results have 31.7% of average CTR.   And, it is more likely to get a click than the #10 results on Google. From the above graph, it is found that Read More
Digital Marketing Vs Content Marketing February 16, 2021
Digital Marketing Vs Content Marketing. Which one is more important?
Probably, you may confuse content marketing with digital marketing since both terms are correlated. As the term content marketing suggests, you do marketing with the content you produce. That content involves videos, images, infographics, news, deals, articles, and more. Digital marketing is almost the same but includes other elements. The way to reach out to the readership through digital marketing is different. You don’t focus on videos or “content”. Instead, you concentrate on pay-per-click, SEO, email marketing, and social media marketing strategies. With that said, it is easy to conclude that content marketing will always be focused on content with valuable information, while digital marketing will publicize it. Reaching further is possible through digital marketing. Digital Marketing Vs Content Marketing: Read More
How and Where to Sell Online December 29, 2020
How and Where to Sell Online in 2021?
How to Sell Online in 2021? Follow the below-mentioned steps to know how to sell online in 2021: Select the Products You Want to Sell Before starting the process of selling online, you need to make the business plan and select the products you like to sell. You might have an established location for offline selling. However, when it is about starting the business, then, make an outline of what you want to sell online in 2021. Always remember that- what you are selling online can either make or break your business. Hence, assure about products or the profits margins before. Know Where to Sell Online While completing the process of inventory establishment, you have to find out where you Read More
PPC Bidding
What is PPC Bidding? Define its Working?
When you visit an auction, you try to buy the goods you want at a price that exceeds your competitors. You check the table of countries/regions from the 1800s and have a price you are willing to pay. When the auctioneer starts bidding, you can find that other people in the room have mixed opinions on the value of the table. Of course, the table will be sold to the one which holds higher bidding. The same goes for the highest bidder of PPC advertising. When you start a PPC campaign, the platform, like, Google AdWords, will ask you a few questions, such as Google AdWords. The first question is how much you can pay when someone clicks on the Read More
SEO Management
Define SEO Management?
SEO Management is defined as the management of your agency or company for the SEO strategy. Being the part of the SEO management, the agency or team creates, leads and changes the strategy to improve the results and manage the sales, marketing and business aims and objectives.    If the business partners with the company or agency, then it is important to know what SEO management includes. This is how you can create the foundation of the competitive strategy and improve the company's revenue. Undeniably, for creating a successful SEO strategy, you require effective SEO management. Even, if you have a partnership with the leading SEO agency, like, Awebstar, then it is valuable to know how SEO management works. How SEO Read More
Define Digital-Marketing
Define Digital Marketing?
Digital marketing is an advertising and marketing of services, products, person or business with electronic devices, online channels, and digital technologies. Nowadays, companies are preferring digital marketing as it provides: Level playing field Economical marketing solutions Various online marketing strategies Real campaign tracking and measurement Advanced personalization and targeting options Regular campaign performance feedback Digital marketing works by creating an omnichannel or coordinated method that encourages the target audience purchasing journey. It implies that your business is using various channels, such as email, search and social to support an overarching policy, such as creating leads, brand awareness or sales. There are many ways to leverage digital marketing as a business, check them out below: Grow brand awareness using social media Read More
SEO Company
What Do You Mean by SEO Company?
The SEO company is defined as a company that cooperates with an organisation like yours to increase your visibility in the leading search engines. Improved visibility implies more traffic to your business website and hence, more phone calls, leads, and sales. However, it should be noted that every SEO company works differently and each campaign is unique, hence, there are many variables to look after. In other words, several strategies between the company and the campaign are similar, so we have summarized an overview of what SEO company does,  check it out below: Examine and research the website and target market thoroughly Perform on-page SEO changes Perform off-page SEO changes Offer transparent communication and regular updates Producing high-quality content or Read More
SEO Tactics to Boost Your eCommerce Business December 16, 2020
Best SEO Tactics to Boost Your eCommerce Business!
So, you're an owner of your e-commerce business and struggling for organic results!  Really, quite a critical situation!  But, don’t worry! We have a solution. There is no doubt to say that many e-commerce businesses are facing various problems like -  inadequate customer traffic, lack of conversions rate, poor user experience, low website visibility, and many more.  With the high-rise of global competition, it becomes impossible for e-commerce websites to overcome such issues. For this, every e-commerce owner has to adopt and formulate new techniques for maintaining their establishment in the market. Embracing your business with the right marketing strategy means you're compelling more customers to buy products from you.   So, What you’ve to do to enjoy consistent traffic? And, Read More
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