Launching Jakarta's biggest social entertainment venue with a website that could take the pressure of day one.
Topgolf's Indonesia debut needed a site that could handle everything from bay reservations to 1,100-person corporate events, in a market where the brand itself was still introducing the concept to Jakarta.
Industry
Entertainment & Leisure
Services
Web Design, Web Development
Market
Jakarta, Indonesia
The Results
A launch-ready site for a brand introducing itself to a new market.
Increase in online reservation and event enquiry volume
Dedicated event-type landing pages built
Keywords ranking for Jakarta entertainment searches
Growth in organic site traffic
The Challenge
Introducing a new concept, not just a new venue.
Topgolf Jakarta wasn't competing against other golf venues, it was introducing an entirely new category of social entertainment to Indonesia. The website needed to explain the concept clearly to people who had never heard of it, while also handling the practical demands of bay bookings, event enquiries ranging from a birthday party to a 1,100-person corporate function, and integration with a third-party reservation system.
Search visibility was equally important. As a new entrant, Topgolf had no existing local search presence to build on, and needed to establish rankings for both branded searches and the broader entertainment and events searches happening across Jakarta.
The Approach
A site built to explain, convert, and scale across event sizes.
Web Design
Clarity for a brand-new concept
- Structured the site around distinct visitor intents: casual play, dining, and events ranging from birthdays to corporate functions
- Integrated seamlessly with the SevenRooms reservation platform for a frictionless booking flow
- Built a dedicated events pathway covering weddings, corporate team-building, and large-scale functions up to 1,100 guests
Web Development
Built to scale across event sizes
- Built 12 dedicated event-type landing pages, from birthdays to 1,100-guest corporate functions, each with its own booking flow
- Integrated seamlessly with the SevenRooms reservation platform for a frictionless booking flow
- Built out content addressing the concept itself for a brand with no prior presence in the market, helping first-time visitors understand what to expect before booking
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