Redesigning a storefront that spans a dozen unrelated categories into something easy to shop.
SG Savers sells everything from kitchen tools to pet supplies to mobility aids under one storefront. That breadth is a strength for browsing, but a real design challenge, where each category needs its own clear structure to feel easy to shop.
Industry
Ecommerce, General Retail
Services
Ecommerce Web Design, Web Development
Catalogue
10+ product categories
Website
The Results
Each category now carrying its own search weight.
Increase in ecommerce website engagement
Key product categories redesigned and structured
Growth in online orders
Product and category pages improved for conversions
The Challenge
Breadth that helps browsing, but works against a clean design.
A general home and lifestyle retailer spanning decor, electronics, kitchenware, hair care and pet supplies has no single, obvious visual identity to build around. Each category has its own look, its own shopper expectations, and its own natural groupings, which meant a single generic template for the whole site would have made browsing harder, not easier.
The challenge was building enough category-level structure for shoppers to move confidently between very different product types, without the site feeling like a sprawling, disorganised mess.
The Approach
Treating each category as its own mini storefront within one site.
Ecommerce Web Design
Ten categories, each redesigned on its own terms
- Redesigned 10 key product categories with their own structure and visual treatment, rather than one generic template stretched across everything
- Structured clear category navigation so shoppers could move between unrelated sections without confusion
- Designed best-seller and new-arrival sections to surface relevant products regardless of entry category
Web Development
21 pages rebuilt for conversion
- Improved 21 product and category pages, focusing on layout, load speed and clarity at the point of decision
- Built a maintainable structure so new categories can be added without disrupting the rest of the store
- Balanced a broad catalogue with a clean, fast-loading storefront experience
Related services
Online Store
Ecommerce Website Design Singapore
Web Design and Development
Web Design and Development Company Singapore
Search Rankings
SEO Services Singapore
AI Search
AI SEO Agency Singapore
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