Getting Salonist recommended inside AI answers, not just search results.
Salonist runs bookings, staff schedules and payments for salons and spas worldwide. As salon owners started asking ChatGPT and Perplexity for software recommendations instead of typing them into Google, Salonist needed a presence in those answers too — not just a ranking on page one.
Industry
Salon & Spa Software
Services
AI Search Optimization, SEO
Location
Global, self-serve SaaS
Website
The Results
Measured in AI citations, not just impressions.
AI mentions of Salonist across major assistants
Pages now cited as sources by AI search engines
Growth in signups traced to AI-assistant referrals
High-intent keywords now ranking on page one
The Challenge
A category where the buyer stopped searching the old way.
Salon owners researching new software increasingly ask an AI assistant directly — "what's the best scheduling software for a small salon" — instead of scrolling through ten blue links. Salonist ranked reasonably well on Google already, but when the same questions were put to ChatGPT, Perplexity or Gemini, it barely came up, and when it did, the details were often out of date.
Ranking on Google and being recommended by an AI model turned out to depend on different things. Assistants favour content they can extract cleanly, verify against other sources, and attribute with confidence — which meant Salonist's existing pages, written for skimming humans and search crawlers, weren't built for the way AI models actually read them.
The Approach
Earning the citation, not just the click.
AI Search Optimization
Making Salonist easy for a model to quote accurately
- Rewrote core product and pricing pages into clearly labelled, directly-answerable sections assistants could extract without misreading
- Added structured data and entity markup describing what Salonist does, who it's built for, and how it differs from alternatives
- Tracked how ChatGPT, Perplexity and Gemini were describing Salonist, and corrected outdated or missing claims at the source
Content & Authority
Giving models trustworthy places to point to
- Built comparison and use-case pages answering the exact questions salon owners type into AI assistants
- Earned citations from review platforms and industry publications that AI models lean on for trustworthy answers
- Kept feature and pricing pages current, so they stayed reliable ground truth for both crawlers and shoppers
Related services
AI Search
AI SEO Agency Singapore
Search Rankings
SEO Services Singapore
Local Discovery
Local SEO Services Singapore
Design and Development
Website design and development
Want results like this for your business?
We'll show you exactly where your search visibility is leaking, on Google, and in the AI answers people are starting to trust instead.