Redesigning a skincare storefront to make official, HSA-approved status impossible to miss.
Pure Baesic is the official Singapore distributor of Ladamer, a Korean skincare brand, partnered directly with Bioncell. In a K-beauty market crowded with resellers and unofficial imports, the redesigned website needed to make that official status, and the shopping experience around it, feel unmistakably trustworthy.
Industry
Ecommerce, K-Beauty
Services
Ecommerce Web Design, Web Development
Status
Official Singapore distributor, Ladamer
The Results
Official status, now the reason shoppers choose Pure Baesic.
Increase in product page engagement
Product pages redesigned and optimised
Growth in online orders
Improvement in mobile shopping engagement
The Challenge
Genuine, HSA-approved products, with a shopping experience that didn't reflect it.
Korean skincare is one of the most competitive, trend-driven categories in ecommerce, and it's also one where authenticity concerns run high. Shoppers can easily land on unofficial resellers or parallel-import listings with no guarantee of authenticity or regulatory approval. Pure Baesic's genuine advantage, being the official, HSA-approved distributor, needed to be immediately visible in the design, not buried in a footer line.
The site's product pages and mobile experience also needed a real rebuild. Skincare shoppers research ingredients and approvals carefully before buying, and a cluttered or slow mobile journey was costing genuine, ready-to-buy customers at the last step.
The Approach
Making official status the headline, not a footnote.
Ecommerce Web Design
Five product pages, redesigned around trust
- Redesigned 5 core product pages to make HSA approval and official distributor status prominent at first glance
- Presented ingredient information clearly enough to support genuine research, not just a product listing
- Built out FAQ content addressing shipping, authenticity and delivery timelines clearly upfront
Web Development
A smoother journey, especially on mobile
- Rebuilt the mobile shopping experience, from browsing to checkout, to remove friction on the device most shoppers actually use
- Improved page load performance across the storefront to reduce drop-off during browsing
- Structured the Ladamer brand story and Bioncell partnership as a consistent, verifiable trust signal across the site
Related services
Online Store
Ecommerce Website Design Singapore
Web Design and Development
Web Design and Development Company Singapore
Search Rankings
SEO Services Singapore
AI Search
AI SEO Agency Singapore
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