Making 19 years of cleanroom and facilities expertise legible to the engineers evaluating it.
Otaka delivers construction, cleanroom design, and facilities management across microelectronics, pharmaceutical, and data centre projects. Its buyers are technical, its sales cycles are long, and its old website undersold both.
Industry
B2B Engineering & Facilities
Services
Web Design, Web Development
Sectors Served
Microelectronics, Pharma, Data Centres
Website
The Results
A website that now matches the technical calibre of the work.
Increase in qualified B2B enquiries
Core industries supported with dedicated website content
Sector-specific service pages ranking on Page 1
Growth in organic traffic
The Challenge
Nine specialised services, none of them clearly explained.
Otaka's actual capabilities span cleanroom design and build, facilities commissioning, indoor air quality consultation, construction and quality management, and more, spread across highly regulated industries like pharmaceuticals and microelectronics. But the previous website presented these as a flat list of service names, with little to help a facilities manager or engineer understand which service applied to their specific project.
Buyers in this space do serious technical research before making contact, often comparing several specialist contractors against detailed project requirements. A website that doesn't speak their language in enough depth gets filtered out early, regardless of the underlying quality of the work.
The Approach
Built for a technical buyer doing real due diligence.
Web Design
Structured around real project types
- Reorganised the site around the industries served, microelectronics, pharma, data centres, healthcare, so buyers self-select into the right content quickly
- Rebuilt each of the nine service pages with the technical depth a specifying engineer expects
- Strengthened the portfolio section to showcase past projects by sector and scale
Web Development
Built to hold real technical depth
- Developed a scalable page template so each of the 4 core industries could carry its own detailed, project-specific content
- Built the portfolio section to filter and showcase past projects by sector and scale
- Wrote each page using the specific terminology facilities and engineering buyers actually use, rather than generic construction language
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