Getting a Shopify bathroomware store recommended by AI, not just ranked by Google.
Hera Bathroom sells freestanding bathtubs and waterproof vanity cabinets built for Singapore homes. The challenge wasn't just ranking — it was showing up in the answers people now get from AI search before they ever click a link.
Industry
Home & Ecommerce
Services
SEO, GEO, AEO
Platform
Shopify
The Results
Measured across search visibility, not just rankings.
Increase in organic sessions to product and category pages.
AI Visibility Score increase
AI mentions across major AI platforms
Cited pages referenced by AI search engines
The Challenge
A strong product, but invisible to the searches that mattered.
Hera Bathroom had the product-market fit — plug-and-play bathtubs and waterproof vanities built specifically for HDB and condo layouts — but the website wasn't capturing the research phase of the buyer journey. Shoppers were searching things like "freestanding bathtub for HDB bathroom" or asking AI assistants to recommend bathroom brands in Singapore, and Hera wasn't appearing in either.
On top of that, as a Shopify store the site needed technical SEO foundations — clean product schema, fast Core Web Vitals, and a content structure that both Google and AI models could parse and trust as a genuine source, not just another product listing.
The Approach
Three disciplines, one connected strategy.
SEO
Technical & on-page foundations
- Restructured category and product pages around real buyer search terms (by room size, material, finish)
- Fixed Core Web Vitals and image weight across the Shopify theme
- Built out buying-guide content (bathtub sizing, vanity material comparisons) to capture research-stage traffic
GEO
Getting cited by AI engines
- Structured product and guide content in clear, extractable answer formats
- Added FAQ and specification schema so AI models can lift accurate product facts
- Built topical authority around "bathroom for Singapore homes" so Hera is a candidate source, not just a store listing
AEO
Winning the direct-answer moment
- Rewrote key pages to answer common questions in the first sentence, not the fifth paragraph
- Targeted question-style queries ("do I need a plumber for a freestanding tub?") with direct, quotable answers
- Monitored AI Overview and chatbot appearances to refine what was and wasn't getting picked up
Related services
AI Search
AI SEO Agency Singapore
Search Rankings
SEO Services Singapore
Local Discovery
Local SEO Services Singapore
Design and Development
Website design and development
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