Rebuilding a corporate events website to look and rank like the premium producer it actually is.
The Executive Group produces corporate events, MICE programmes and large-scale gala dinners for Singapore businesses. The old website undersold that scale, and wasn't set up to capture the high-value enquiries the business was capable of winning.
Industry
Events & MICE
Services
Web Design, SEO
Location
Corporate & B2B, Singapore
The Results
Measured across enquiry quality, not just traffic.
Increase in qualified enquiry form submissions
New service pages for event formats
Keywords ranking for MICE-related searches
Increase in average enquiry value
The Challenge
A premium track record, undersold by a dated website.
Corporate event decisions in Singapore are usually made by a marketing manager, HR lead, or events committee comparing two or three shortlisted producers, often against an RFP or budget brief. In that context, the website is doing a lot of the persuasion before a single phone call happens.
The Executive Group's previous site didn't reflect the scale or range of events the business had actually delivered. Past work was scattered across a thin portfolio section, service offerings weren't clearly separated by event type, and there was very little content built around the specific searches a corporate buyer runs when scoping vendors, like "gala dinner organiser Singapore" or "product launch event company."
The Approach
A website built for how corporate buyers actually shortlist vendors.
Web Design
Positioning that matches the scale of the work
- Rebuilt the site around distinct event formats: gala dinners, product launches, conferences, and team events
- Restructured the portfolio to showcase past events with the scale, format, and outcome a corporate buyer wants to see
- Designed a clearer enquiry path suited to a B2B buying process, rather than a generic contact form
SEO
Ranking for the searches corporate buyers actually run
- Built dedicated landing pages targeting specific event types and corporate use cases
- Optimised for searches with genuine commercial intent rather than broad, low-intent event industry terms
- Strengthened technical SEO foundations to support a heavier, media-rich corporate site without sacrificing speed
Related services
AI Search
AI SEO Agency Singapore
Search Rankings
SEO Services Singapore
Local Discovery
Local SEO Services Singapore
Design and Development
Website design and development
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