Designing a website for a decision people don't make lightly.
Chill By Nette is an independent psychotherapy and hypnotherapy practice in Singapore. Choosing a therapist is a deeply personal decision, and the website needed a calmer, clearer design that helped the right people find and trust the practice, without ever feeling like a sales pitch.
Industry
Health & Wellness
Services
Web Design, Web Development
Practice Type
Independent psychotherapy practice
Website
The Results
A calmer design, converting into more genuine enquiries.
Increase in appointment booking enquiries
Key website pages redesigned and optimised
Resource and service pages created
Improvement in organic website visibility
The Challenge
A design that needed to build trust, not just look good.
Someone searching for a therapist in Singapore is rarely comparing options the way they'd compare restaurants or retailers. The decision is personal, often made during a difficult period, and it depends heavily on whether the practitioner's approach and personality feel like the right fit. An independent practice like Chill By Nette needed a website that reflected that reality honestly, with a calm, clear design rather than a generic clinic template.
The site also needed a genuinely usable structure. Distinct offerings, therapy sessions, hypnotherapy, and the Chill Carnival event, needed their own clear space, alongside a resource section people could browse comfortably before ever making contact.
The Approach
A design built around genuine fit, not generic conversion tactics.
Web Design
A calmer, clearer visual experience
- Redesigned 7 key pages with a calm, considered visual tone appropriate to a therapy practice
- Structured the site clearly around distinct offerings, therapy sessions, hypnotherapy and the Chill Carnival event, so visitors could quickly find what matched their needs
- Presented credentials and professional registrations clearly and accurately, building trust from the first visit
Web Development
Built to hold a growing resource library
- Built out 12 resource and service pages addressing real questions people have before starting therapy
- Structured an appointment enquiry flow with minimal friction for a first-time visitor
- Set up a maintainable page template so new articles and services can be added easily over time
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