Redesigning nine different pest problems into nine clear, bookable service pages.
Advancer IFM's pest management division handles everything from mosquitoes to termite fumigation. The old site buried that range behind a single generic page, so the website needed a redesign that gave each pest problem its own clear, easy-to-book path.
Industry
Home Services, Pest Control
Services
Web Design, Web Development
Heritage
Pest management since 2008
The Results
A clearer site, converting more of the visitors who land on it.
Increase in booking form submissions
Key service pages redesigned and optimised
Pest categories organised with dedicated service pages
Increase in engagement across key website pages
The Challenge
Nine pest problems, one confusing page to navigate.
Someone with a termite problem and someone with fruit flies are looking for very different things, one wants reassurance about structural damage fast, the other just wants the nuisance gone. Advancer IFM's pest management division covers cockroaches, termites, bed bugs, rodents, mosquitoes and more, but the old website presented all of it as one dense page, leaving visitors to dig for the specific service they actually needed.
Pest control decisions are also often made in the middle of an urgent, uncomfortable problem, so the site needed to get someone from "I have a problem" to "booking submitted" as quickly and reassuringly as possible, with clear signals of licensing, safety and experience along the way.
The Approach
A clear page, and a clear booking path, for every pest.
Web Design
Nine services, made easy to tell apart
- Redesigned 8 key service pages, one per major pest category, so each problem had its own clear, scannable page
- Made licensing, certification and NEA-related credentials visible on every service page to build trust at first glance
- Simplified navigation so visitors could go from homepage to the right service in one or two clicks
Web Development
A booking journey built for urgency
- Rebuilt the booking form flow to reduce friction for visitors dealing with an urgent, uncomfortable problem
- Structured contact options, including WhatsApp, so getting help felt immediate rather than another step to complete
- Organised all nine pest categories under a consistent page template, making the growing service list easy to maintain
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