August 10, 2017 It has been more than a year since Google and Twitter jointly introduced the Accelerated Mobile Pages (AMP). AMP is an open source coding standard that has been designed to make a website load quickly on the mobile devices. It is a stripped down form of HTML that is super lightweight. This is the reason behind the fast loading of mobile pages. What makes AMP so important? AMP may not be considered as a ranking factor yet but does has an impact on the impressions, clicks and the user experience. All these factors indirectly affect the SEO. All the pages that are yet not on the AMP bandwagon will definitely see a drop in clicks and user engagement. The Accelerated Read More