Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines like Google, Bing, Yahoo, and others. The main goal of SEO is to create search results that are in the users’ best interests. This means that search engines will register sites that provide users with helpful information first rather than websites that are simply there to game the system. Readers who are new to SEO may be wondering what exactly it is and why it’s so important. Read on for all the details you need to know about this essential marketing technique!