Update the Website without Damaging Your SEO

Update the Website without Damaging Your SEO

The redesign of the website is not a catastrophe. Especially in a case when you are able doing it skillfully. The overhaul of each element of the structure, both the meta descriptions and URLs, can be executed without a destruction of the original strategy of Search Engine Optimization. This point requires taking into consideration because if the performance of the site is really good, you will lose the traffic, growing revenue and satisfying rankings.

Selecting the methods you are going to use, keep in mind that it is possible to keep gratifying rates after making the changes. Modifying your Internet profile, do not get rid of a valuable historical content. Removing it, your ranking position will be significantly weakened. Remember, that according to Google, your credibility depends, among other things, on URLs. Checking appropriate elements of the structure, you can easily waste your positive result.

Knowing such tools as, for instance, Screaming Frog SEO Spider you are capable of checking necessary data to enhance your score. The program allows you to filter and analyze different categories. In other words, it lets you avoid complicated and labor intensive process of manual browsing and controlling each page. The suggestions worked out by the system give you an insight into your current status. Screaming Frog focuses on such dimensions of the site as headings, meta descriptions and page titles. Collected information concerns, for instance, the duplicate pages, file sizes, anchor text, XML sitemaps, redirects, external links, meta robots and outlinks.

Crawling present website in this way, you will identify the points you need to change. The next stage of the process should include the audit. There are some special tools enabling performing this task, like Woorank, but the safest option remains doing it yourself.

Attending the SEO course organized by Awebstar, you will understand both main issues and the background of the optimization. Select our training today and do not destroy the effects of your work.