Do you remember the last time when you look at your website and its design? I consider the website a living being which grows as your business grows. So, here you need to take a moment and think about your Website Redesign and navigation.
You need to understand that a webdesign is not just a thing that requires building once and then left at the mercy of the market. As the market grows, the website needs upgrades and maintenance. As the technology and the search engine algorithm changes, the website’s look and feel also need to be changed. It must serve your user’s need and user’s need changes by the passage of time.
In this post, I have given some points that need to be addressed. These points are actually signs which will indicate that whether you need a Website Redesign or not. So, let’s not waste any time and get straight to the points.
Here you go,
Sign One: Analytics Shows High Bounce Rate Across Your Website
You must have heard about Google analytics. It is a powerful tool that can show all the stats that are required for analyzing your website traffic. These stats will help you to understand how you can engage better with your audience. Analytics shows an important factor that can help you understand whether you need to revamp your website design or not.
What does a high bounce rate mean?
Well, the answer to that question is extremely simple. A high bounce rate shows you that there might be three issues with your website,
- A technical issue with your website.
- An issue with your content.
- An issue with your user experience.
The sum-up version of these three points is that your website gets higher irrelevant traffic which is why they are walking out of your website. This indicates a simple point that your website is not targeted right.
If your homepage has higher bounce rate you better hurry to revamp your website before its too late.
Sign Two: Your Website’s Conversion Rates Are Low
A visitor to your website when browsing your website needs persuasion. If a visitor doesn’t become a customer of yours, then that will be a waste of traffic. You need to have some Call To Action strategies and button for your website to make sure that your visitors are converting as either your customer or lead. This rate of converting a visitor into a lead is the conversion rate of your website.
A conversion is important for a business as it makes a major contribution to your ROI. A website with a low conversion rate needs a serious course of action in order to turn it another way around.
Why your website has a low conversion rate?
There can be multiple reasons for your conversion rate to be lower. Faulty and confusing design can be the major cause of a website’s low conversion rate. Content quality can be another reason for low conversion rates. Sometimes the navigation also confuses your user. You need to be sure that your CTA (Call To Action) button must be distinguished from other options present. So, overall you need to make sure that the entire web design and layout is minimalist and easy to understand for a visitor.
So, it is time to renovate your website’s design.
Sign Three: Your Website’s Visibility In Search Engine Is Zero
A website is always crucial for a business. A website can easily highlight your business in better ways to your audience. You have the best design that reflects the class of your business, you have great informative content that shares values. Striking graphics that can really catch your audience’s attention. What else you need right? But wait, why are you still not getting any traffic on your website?
Did you search your website on Google? Which page did you see that your website lies? Page no 100+!!! Why would a visitor look for you in SERP no? 100 or even 20. There is no reason. So, you need to work a lot on your website’s SEO department. Maybe you need to check your web design as well. Integrate SEO with Web Design, So, when you have no visibility, you need to work on all the SEO factors of your website. Some of them are,
- Homepage content
- Website URLs
- Title with appropriate keywords
- Meta descriptions
- Alt text for image
- Speed of website
- Page load speed
- And many other
This indicates only one thing, a complete revamp of your website content and design.
Sign Four: Your Website Page Is Focused On One Keyword Instead Of Addressing Topic
Keywords are considered as one of the major assets for leveraging search engine for increasing organic traffic. Over the past few years, things have gone way too much on focussing on target keywords to get better rankings. However, now things are changing whether you believe it or not. Constant updates are being released by Google and other search engines to make sure that tricking visitors must not work for businesses. Now, all the search engines are emphasizing on the convenience of the user, not the business.
So, now if you want to rank better on the search engine result pages, you need to make sure that you need to address the actual problem here. Tricking with the keyword will not going to work in here.
It is not just about the content in the website, it is also about the alt text, the images, the graphics, typography and all the visual and textual element of your website needs a check. So, now is the best time to revamp your website’s content from top to bottom.
Sign Five: Your Website Have No Strategy For Building An Email List
Lead generation is the most important concept of a website for a business. You need to be sure that you are getting leads for your business from your website. There are studies which actually addresses the facts that you 77% of your consumers tend to trust an email rather than other online channels. You must have a strategy for your website to build up your email list so that you can have leads for your business to grow traffic, authority, and sales.
So, these five signs are the major signs that can actually convey that your website is in a dire need of a revamp. Redesigning a website can be a tedious task. You might want to consult a professional web design company that will update the website without damaging your SEO.
The points which we discussed above can be summed up as,
- High bounce rates of your website mean you are getting high irrelevant traffic. This indicates a simple point that your website is not targeted right.
- A conversion is important for a business as it makes a major contribution to your ROI. A website with a low conversion rate needs a serious course of action in order to turn it another way around.
- When you have no visibility, you need to work on all the SEO factors of your website.
- Your Website Page Is Focused On One Keyword Instead Of Addressing Topic.
- Lead generation is the most important concept of a website for a business. You need to be sure that you are getting leads for your business from your website.
I do hope you like my post. Spread the word by sharing it as much as you can. Till then, have a good one.
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