Just like the evolution of 20th century media: magazines and newspapers made room for radio and film paved way for TV, online consumption is also changing. This is because over the past years, the internet is not only internet based and videos make up about 40% of all the search results. Uses for video normally range widely from instructions, news and entertainment. Your website can also take advantage of this by utilizing Youtube seo. This is simply as all you have to do is come up with a top notch video paste it on YouTube an wait for the magic to happen. Some of the benefits you can get from this include:
Videos boost SEO
Most websites normally put in a lot of effort to get to the first position with various search engines. Nowadays online videos are pulled into something that Google refers to as blended results something that comes in handy for anyone who would like to benefit from Youtube seo. Generally videos are normally weighted higher by Google as it is assumed that more time is taken to produce, curate and post. This implies that a site that features videos will most likely rank higher than the competitors website which does not feature any video especially if it has been amplified by use of transcripts.
Videos fuel search engines
This is mostly because of the captions and transcripts that are used for the YouTube Videos. These are textual representations of the content that has been spoken on the audio and video. It helps with Youtube seo as search engines normally crawl text and the transcripts normally allow the engines to ingest the content of the video on a deeper level so that your search presence is amplified. On the other hand captions are another great way that you can achieve SEO uplift as they are normally indexed by YouTube and Google which helps to boot the search rankings with search engines. These also help to increase engagement something that you can benefit highly from as Google normally rewards the videos and pages that are viewed for longer time periods.
Videos help to enhance off page SEO
Youtube seo is also important as it helps to improve off page SEO. This is because they give you a chance to target additional keywords. When you are using transcripts that are placed on different pages, each of them should have a unique SEO keyword strategy. The transcripts that are paginated also add to the size of the site offering valuable cross linking opportunities. In line with this, it is also important to note that it also helps to align SEO keyword strategy something that helps to make sure your site gets higher rankings.
Creation of derivative content
As soon as you are done creating your YouTube video, you get the opportunity to create derivative content that can help you enjoy enhanced visibility. This is simply because after a video has been transcribed the text can easily be repurposed into blogs, white papers and how to articles. Your audio and video transcripts can be used as a great starting point for the content strategy.
Videos pave way for deep linking
Once your video has been upload on YouTube, your chances for deep linking increases. This is because you are supposed to add captions and each phrase are normally indexed down to the second that has been uttered. This implies that if someone searches for a phrase that was mentioned in the video, YouTube will return a result that will move to a specific time during the video. Deep linking is beneficial to Youtube seo as it makes the videos much easier to find and also faster to discover something that eventually translates into increased traffic to the site.
To make certain that you benefit from Youtube seo, it is important to take time and think about the videos that you will post on the site. These should be top notch videos that users will be interested in and will probably want to share with their friends so that it can attract as many views as possible. Make sure the video has been linked to your website/blog so that people can also be directed to your site so that it can bring in the desired results.