Most businesses don’t give due importance to one of the most important part of their branding – logo. Many treat it as just a part of the early setting – up phase and do not lend it much thought which is a very dangerous step for the future. A logo is the first impression of your company and services and will affect the perception of your clients in whatever way you want it to. Your logo is as vital to your business and branding as the name of your company and products and additionally if you spare it much of your time and thought then it could turn out to be the face of your company (and that is what the whole purpose of a logo is actually). So, for those who are either about to set out and create their brand’s identity or for those who want to uplift their company’s image, here is a list of the 5 hot tips, that we compiled after talking to leading logo designers, that you should keep in mind before getting started –
Understand the brand and the company
Study about the brand as much as possible. The best way to connect with people is to tell them your story and express your brand’s vision to them. Every logo designing project should be able to convey these things on its own; and if it does then people will immediately distinguish it from the competitors.
Be as unique as possible
Yes, you need to see a lot of logos to get inspiration and maybe you might even want to see logos of your competitors to get a feel of the industry but be cautious that you do not get carried away. Be as creative and make your logo unique because the whole aim is for the customers to identify your brand when they see the logo and if it ends up similar to a different brand then the whole purpose is defeated.
Let the creativity flow
Creating the best logo is all about creating something out – of – the – box. You need to create something that will instantly set your brand apart from the rest. Don’t just put up an industry icon and draw a box around it; if you want the logo to be a success then a lot more will go into it then just that.
Keep it as simple as possible
Yes, you want to create something different but don’t end up making a very complex design that the customers will sit to analyze because you do not want that to happen. All you need is a unique and creative design that will speak for your brand and be easy to understand as well at the same time.
Remember, colors are important
Don’t just pick up any random colors. Every color sends out a message and make sure you get it right. While bright colors might look attractive but they may even be considered brazen and at the same time lower tones might feel good but could also be considered dull and boring. So, give it a deep thought.
So, even though logo designing is something you could excel at with practice and time; however, not many have the time or the knack for it. For such people, there are really good logo designing experts out there like Awebstar and others that can help out in a jiffy. Life seems a lot easier now, doesn’t it?